* This is a partnered post
Most people know how company branding works, but marketing personal brands is more mysterious. The concept of the personal brand only really emerged a decade ago, and it is only recently that people have worked out how to monetize them.
Because of this, there’s a lot of confusion out there. Entrepreneurs aren’t entirely sure what to do or how to go about it. Building a personal brand is different from, say, building a hairdressing business.
Fortunately, this post can help. We take a look at some of the methods you can use to master the marketing of your personal brand and get the results you want.
Be Consistent And Patient
The first rule of personal branding is to be consistent and patient. Getting your name in front of other people and making sure they remember you is significantly more challenging than you might think. With so much noise online, it’s hard to stand out.
Social media platforms, though, reward consistency. While progress might seem slow, the people who keep going are most likely those who will ultimately succeed. If you can stick it out, you are far more likely to thrive in the long term.
Accept Feedback
Another important method to stand out as a personal brand is to accept feedback from people you know and trust. The best individuals to go to for advice are those who already achieved what you want to accomplish. These individuals can highlight the pitfalls you are making and show you what you need to do to avoid them.
Improve Your Outreach
The best personal brands also use methods to improve their outreach. These individuals find ways to get eyeballs on their content over the rest of the crowd.
Companies, like Fable Studios, are in the business of making this happen. The idea is to push out high-quality videos that introduce audiences to you in a way that makes you seem more approachable and friendly. Ideally, you want to be their friend, instead of talking to them from on high.
Do Public Speaking
Another method you can use to market your brand is public speaking. The more you can talk publicly about your ideas, the more authoritative you’ll seem.
Public speaking is something you need to get right, though. It is entirely different from talking into a microphone on a phone or behind a desktop computer. It’s live and you can’t go back and edit it once you’re done.
Public speaking engagements also often introduce you to thought leadership. People who network effectively in this method are more likely to find individuals who share their passions and interests, and who can provide them with the latest and best information.
Attend Courses And Workshops
Finally, you can improve your personal brand marketing by attending courses and workshops designed to specifically help people like you. These events provide you with specific expertise you can use to get ahead of your competitors and ultimately win in the competition with them. If you’re not sure which educational path to choose, look for positive reviews and testimonials to see what works.
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