The event which took place at Wembley Park was a rave like event filled with LED lights, UV paint and the brightest tutus this side of London. The event was sold as more of an "experience" than a sporting event, with the runners making up part of the lit up landscape. It was meant to feature "lands of light and sound that transport the participant into an electric wonderland" but I felt it failed to deliver on it's fully immersive experience. It was a nice course with a fun atmosphere, but parts of the run failed to have any music and large parts of the track seemed to rely solely on what the participants were wearing and carrying.
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