It's All Over Now Baby Blue - The Classic or Contemporary Campaign featuring A Lace Prom Dress by J D Williams.

I have always had a particular love of fashion from the 30s, 40s and 50s. Even with a shortage of material, post-war ladies managed to find a way to create slick, tailored shapes in contrast to the frou-frou circle skirts of the 50s when fabric became more plentiful.


Fashion has a tendency to be linear with trends and styles returning with a re-imagined twist. We don't need to choose between classic or contemporary as modern sartorial trends have become a fusion of both. We have playsuits, the modern take of the 70s jumpsuit. Pretty printed tea dresses which wouldn't look out of place in a war movie. And of course, The Ramones and Sex Pistols were rocking skinny jeans way before they found their way stomping across the modern highstreet.

Lace Prom Dress from J D Williams.

I love this pick and mix approach to fashion, and feel that it's often what makes dressing up so fun. That's why when J D Williams asked if I'd be interested in styling one of their dresses with "Classic or Contemporary" in mind, I jumped at the chance. I chose their Lace Prom Dress in a beautiful colbalt blue colour which to me felt like a sleeveless 40s shape. The net underskirt adds a 50s nod but it's a classic style with a contemporary twist which serves as both the perfect sundress and a wonderful choice for a special occasion.

The lace overlay gives the dress a classic feel but the open back is a very precise, contemporary statement. I styled it with an original vintage Kelly bag form the 1950s, a modern necklace in a vintage design and some transparent jelly sandals to make the look more frivolous. To finish, I styled my hair with a 1950s faux bumper bangs, added three simple white flowers in the hair and brushed out my pin-curled waves. I chose to wear a strong blue-red lipstick with soft black eyeliner for an authentic vintage finish.

The dress is very generously sized. I had sized up as the waist comes up quite high and I was worried about squeezing in my k-cup bust. However I would have been fine in my normal size and quite possibly could have even sized down as the dress has quite a lot of stretch in the jersey bodice. The dress has a net underskirt underneath the lining giving the skirt a full finish with three layers of fabric.It's the perfect dress for a wedding or any special occasion and I felt like a vintage starlet whilst wearing it!

You can find the Lace Prom Dress on the J D Williams website here and it goes up to a UK size 32. It's the perfect dress for letting classic and contemporary styles collide, and a wonderful find for anyone who's a lover of vintage reproduction.

Until next time,

Diana xx

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