Staying Out For The Summer - SS16 from JD Williams and Lorraine Kelly for JD Williams

The JD Williams SS16 collection was a colourful ray of sunshine on a wet and stormy day. Filled with stunning pieces designed to walk us gently into the warmer weather, it's a transitional collection filled with 70s inspired dreams, and a capsule wardrobe of neutral shades mixed with bold, statement prints.

Aimed at an older crowd and with the stunning Yazemeenah Rossi fronting their mainline campaign, the collection saw lots of monochrome stripes, tailored separates and boho flair. Camel and olive shades mixed with white lace and layered textures to create a wardrobe designed to mix and match. The lookbook also showed off some exquisite evening wear, with the stunning red and white lace maxi a real stand out piece in a wonderful collection.

We were also able to preview the latest collection from Lorraine Kelly, who was lovely enough to talk through her collection with me. Like the mainline collection, it is filled with transitional pieces to take us through to spring and has a contemporary feel with clean lines and a stunning silhouette. It's made up of a mostly monochrome palette, with softer neutrals and greys contrasting against stripes and checks. The footwear is also incredible, with a focus on both style and comfort. The detail on some of the heels is stunning, with cute pumps and pretty workwear rounding out a really strong range.

Beachwear and pretty lingerie also featured at the press day, with the designs making you dream of Summer holidays.

Parts of the collection should start to drop in January, and I really can't wait! It's so difficult to pick out just one favourite, but I am pretty much in love with that polka dot dress from the Lorraine Kelly range. Let me know what you think in the comments!

Until next time,

(All photos (c) Diana Thompson / Fashion Loves Photos except for lookbook images which are (c) JD Williams. Please do not reproduce without written permission.)


  1. I love the first range! For me, the Lorraine Kelly range feels older haha. I love the first ones promo photos too!

    1. It is aimed at the 50 plus market, so that might be why it feels a little more classic. There were some good separates amongst the collection though, and the shoes were epic. :)


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