9/23/2014

The Fox In The Snow - Launching The New AW14 Collection from F&F True.

A few weeks ago I was kindly invited to see an exclusive sneak preview of the new AW14 collection from F&F True. With much of the AW14 edit now available online, I am so excited to finally talk in more detail about what to expect from what is genuinely an exciting, trend led and versatile range.

Upon seeing it for the first time, I was instantly struck by how the core of the designs were stepped in this season's key catwalk trends. F&F True has been designed for people who want affordable style created in an easy to wear way,and that's exactly what we have within their latest offering.

Designed to fit UK sizes 16 - 28, the collection sees bold prints mixed with stunning embellishments with a huge range of textured fabrics to replicate some of this season's most popular trends.

F&F True Zip Front Mesh Panel Plus Size Top (£16) and F&F True Leopard Print Long Line Plus Size Bomber Jacket (£45).
Snake Skin Textured Trousers.
It's clear that the range has had a lot of thought and consideration put into the development process. Detailing is key, with mesh panels, lace inserts and longer lengths all featured amongst the eye-catching prints and sparkling embellishments.

Key items like the F&F True Leopard Print Long Line Plus Size Bomber Jacket (£45) add a cool but casual touch to your AW look, giving the sports lux trend a bit more bite with it's wild animal print, ribbed collar and sleeve cuffs.

F&F True Floral Print Plus Size Trousers (£20).

Cherry Blossom Print Trousers.
Even smart wear gets a sports lux make-over, with beautiful prints available on soft, relaxed fitting shapes. The F&F True Floral Print Plus Size Trousers (£20) are the perfect example of this - simply team with a smart top and a cosy kimono jacket for an easy to wear style which is as cosy as it is cool.

F&F True Ditsy Print Peter Pan Plus Size Tunic Dress (£18).

Leopard Print Coat and Light Wash Distressed Jeans.

Patterned Tunic.
The 60s trend which had been featured heavily by the likes of YSL and Gucci on the catwalks is rampant throughout F&F True's latest collection. There are plenty of Beatnik inspired silhouettes with Peter Pan collars and bold prints galore. The leopard print coat which has been extended from the sold out version in their main range is sure to be a best seller, with it's softness beaten only by it's warmth.

Print Kimono and Grey Wash Jeans.

Knitted Kimono, Lace Sleeve Top, Jeans.

Print Kimono
F&F True Floral Print Plus Size Kimono.
The Kimono trend from last season is still very much going strong, and F&F have created a knitwear twist on this easy to wear style. Whilst the more traditional fabrics are the perfect way to smarten up a casual outfit, the knitwear version is great for feeling like you've snuggled under your duvet with style.




The collection also contains a vast collection of coats and jackets. Whether you're after a duster, rain ready parka or a biker jacket for some bad girl bite, F&F True have the perfect outerwear waiting for you. Stand out items were the PU Biker Jacket with a detachable faux-fur and of course, the eye-catching leopard print dream filled with 60s street style swagger.



Coats weren't the only cosy option available - the F&F True range also has lots of knitwear, including a fun range of Christmas jumpers available up to a size 28. If bright and tacky isn't quite your thing though, how about a soft powder blue with a beautiful snowflake embellishment? Or chunky soft knits which look soft and stylish whatever the time of year? Personally I fully intend to be rocking the penguin jumper the second Halloween is over, and then proceed to live in it, probably until February... I'm such a sucker for a cosy Christmas knit!

With so many styles available, it was hard to pin-point which item was my favourite but the lurex black dress fondly named the "disco ball" had to be the winner.


The simple shape is off-set by it's sparkly glamour with a neckline perfect for a statement necklace. The elasticated waist ensures a nipped in, hour glass creator and is without a doubt the perfect little black dress for all those Christmas and New Year fun times. I cannot wait for this to go on sale as it's at the top of my must-have list and will be the first thing I buy!






Overall, I was genuinely overwhelmed by the diversity of the collection. Whereas many plus size capsule ranges are merely a staple series of wardrobe basics, the True collection is fundamentally driven by catwalk fashion. There are classic items which are utterly timeless, but enough key pieces to keep even the most ardent fashionista happy.

The price points are great for anyone shopping on a budget, with the ability to pull together a top and trousers for under £40 and dresses starting from just £14. And whilst there are basic items in the collection which are perfect for the office, they've not scrimped on creating a selection of bold, daring and fun clothing for those who wish to shimmy and shake in something more daring.

Whether you're a 60s siren or a 90s grunge queen, there is something for you. If you're looking for comfort with style or opulent embellishments, you're in the right place . Classic, timeless pieces, or up to the minute trend led delights? Check and check. This season, F&F have cracked the sartorial code and produced a game changing range which their price-point counterparts will have to scramble to keep up with.

To view the range, click here and let me know what your favourites are!

Until next time,

(All photos (c) Diana Thompson / Fashion Loves Photos unless otherwise stated. Please do not reproduce without written permission.)

2 comments

  1. I do love F&F, they've really come on over the years in terms of style - yet the cost is still so pleasing!

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  2. Not many people take note at supermarket fashion brands and I really think F&F have some great picks especially for the price! xx

    Charli | Secrets Behind The Closet Door

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