Baby, it's cold outside. Freezing, big hat, giant scarf and still shivering at the bus stop kind of cold. Whilst the twinkling Christmas lights and promise of festive fun times on the horizon make it palatable, I'd be lying if my brain wasn't already fast-forwarding to a little Spring time sunshine. Cool breezes, blooming flowers and a burst of colour which the sartorial season always promises.
And certainly that's what we were treated to at the #PrimarkSpring15 press day. Following lit up arrows through what felt like a giant warehouse, we were suddenly met with an explosion of tropical prints, mirrored finishes and more colour than a giant bag of skittles!
There were many themes running through the Spring collection, with Wanderlust being key. There were nods to both "Asia Nautica" and "Nordic Glamour" with a mixture or blossoms, embroidery and fringing on show. There was an underlying boho vibe on show too, where thrift-shop meets free-spirit for some globe-trotting adventures.
More colour can be found amongst "Miami Memphis", an eye-popping array of technical airtex, perforated panels and structured neoprene. Flowing white fabrics are also a big hitter, with pretty fabrics with darling lace-work set for sunshine filled picnics and festival fun times.
The accessories are hugely fun, with holographic and mirrored finishes competing with neons and glitter for your attention. The tower of shoes showed off stunning floral prints and reflective options, whist the bags ranged from fun, fruity perspex clutches to the more demure but bold citrus handbags.
It was hard to pick a favourite as there were so many amazing options, but the Watermelon Clutch and Citrus Yellow handbag had to be up there.
If I had to sum up the collection in one word, it'd be vibrant. For the most part, colour is king, and the range of clothing and accessories is fun and perfect for the Spring season. Much of what was on show will easily feed into the Summer, with the citrus and boho vibes being a SS15 winner for sure.
Until next time,
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