6/06/2015

Style Has No Size - A Body Confidence Campaign from Evans ClothingA

A few weeks ago, Evans Clothing played host to a room full of bloggers as they launched their #StyleHasNoSize campaign at London's Sanderson Hotel. Promoting body positivity, the movement came after Evans staged the first ever curvy catwalk show during London Fashion Week and the slogan was used as a mantra to instil confidence in their models.

What I love about the slogan is that it's all encompassing. It doesn't pit fat against skinny, it's all about loving yourself whatever size, shape or style you are.

As part of the campaign, Evans have released a Style Has No Size t-shirt and tote bag featuring the slogan boldly emblazened. And best of all? All the profits from the sale of the merchandise will go to the Rainbow Trust Children's Charity, a wonderful charity which supports families with very ill children.

In their own words,
We [Evans] believe that style is not about the size you wear; it’s about how you style your size. Our #STYLEHASNOSIZE campaign celebrates every woman’s shape and style - a message to challenge preconceptions and bring together women with a mantra that really matters.
The launch was filled with positivity, and it was a lovely chance to meet and catch up with some of my favourite faces, as well as meeting new ones.

(l-r) Myself, Murder of Goths and Chloe Pierre.
Of course we took total advantage of the event's photobooth! Here was have An Autumn's Grace, A Is For Abi and A Rose Like This.
Photo (c) A Is For Abi.
Photo (c) A Is For Abi.
I wore a red jersey and lace dress from Scarlett & Jo at Evans, teamed with a red flower from Pearls & Swine for the event. I had such a fun time catching up with everyone and meeting some wonderful new faces. I can't wait to see the effects of the campaign, and the incredible burst of positivity surrounding it.

Until next time,

(All photos (c) Diana Thompson / Fashion Loves Photos unless otherwise stated. Please do not reproduce without written permission.)

2 comments

  1. Beautiful pictures of beautiful women with a beautiful message. What more can we ask for?

    C xx
    http://curvygirlthin.blogspot.co.uk

    ReplyDelete
    Replies
    1. Thanks love, it's always so nice to hear from you! :) xx

      Delete

Latest Instagrams

© diana@fashionlovesphotos.com. Design by Fearne.