SS17 from George at Asda brings an exciting whirlwind of colour in the form of loud dresses, fun accessories and swoon worthy shoes. It's all about the detail with embroidery, buttons, frills and frou frou all coming to the forefront in a collection which is essentially about grown up fun. It creates a fine balance between glamour and frivolity, with sharp tailoring and soft florals paired with muted tones cute metallics.
For me it was the accessories which grabbed my attention, with a vast arrange of shoes and handbags to suit most occasions. Some stand out items were the red bow flats and black, floppy brim sun hat which had me dreaming of summer holidays before I've even managed to locate my stash of Christmas jumpers!
The swimwear is another area in which this collection excels, with pretty prints in vivid colours creating a range which somehow managed to be varied but cohesive. I'm not sure what size this particular series will extend to, but have my fingers crossed that at least some of it will be available as part of a plus range.
You can view some of my favourite bits from the SS17 range in the video above, and don't forget to tell me what you think in the comments.
Until next time,